Executive Summary
Like many electronics suppliers in the Middle East, RF Technologies was seeking ways to ease liquidity access for retailers, allowing them to increase their purchasing power and, in turn, boost RF Technologies’ sales. At the same time, they needed to manage associated risks effectively. Their partnership with Comfi enabled them to achieve both goals.
The Client
RF Technologies serves approximately 1,500 retailers across the UAE, with an impressive turnover exceeding 100M AED. The company is made up of seasoned distribution experts who have pioneered the commercialization of various brands across multiple revenue streams, including independent retail, chain stores, and e-commerce in the UAE and KSA.
They have been trailblazers in bringing products to market by accessing various channels and end consumers, guiding them from concept to fully scaled products. RF Technologies has consistently focused on scaling brands to capture significant market share, both for the brands themselves and for the company.
The Challenge
The SME segment of the electronics market is often overlooked by traditional financial institutions, leaving local retailers with unmet financial needs. This lack of support hampers the growth of many local retail brands. Financing operations with internal funds can lead to unhealthy credit portfolios and increased risk for companies like RF Technologies.
The Solution
Comfi and RF Technologies are working together to provide local retailers with smooth and fast access to working capital by financing their transactions. With extended payment terms of 30/60/90 days, retailers can better align payments with their business cash flow needs. In addition, Comfi seamlessly underwrites RF Technologies’ customers and takes full responsibility for defaults and collections, enabling RF Technologies to reduce risk and maintain a healthier credit portfolio.
The Results
Within just one month of the proof of concept (POC), Comfi helped RF Technologies increase their sales by 10% and reduce the risk of their monthly credit portfolio by 6%. Additionally, the average purchasing volume from the retailers involved in the pilot phase increased by 30%.
Client Testimonial
“Comfi has transformed the way we do business by providing our retailers with the flexibility they need while significantly reducing our financial risks. This partnership has already boosted our sales and strengthened our credit portfolio in just a short time.”
— Rohit Thomas, CEO and Founder
